For any business, growing their brand through social media has become essential to continue growth. One great tool offered by Facebook to help with this is the Facebook ads feature. This is available for any business and is very helpful with gaining exposure. Facebook ads allow you to show off your business by advertising a product or service. There are many positives to using Facebook ads and the more you know about them, the better they will work for you.
What is Facebook Advertising?
Facebook advertising is a great way to build your brand. Advertising on Facebook allows you to build a network outside of your current audience base. It helps increase engagement, drive leads, and achieve other goals or objectives your business may have. Utilizing Facebook ads makes it easy to reach potential customers. Additionally, they are fairly inexpensive to use. Any business with any budget can use Facebook ads to help grow their brand. With Facebook ads you can do a number of things, such as: sell a product or service, run a social campaign, offer a special promotion, and drive people to a blog post.
Are Facebook Ads Right for Me?
If you are not sure whether or not you should be using Facebook ads, you should ask yourself the following questions:
1. How are you currently driving business?
2. Do you have a consistent funnel that delivers new qualified leads?
3. Are you looking to increase your following to a specific demographic?
If you do not have a consistent lead driver for your business, Facebook ads are a great, inexpensive way to deliver qualified traffic, increase engagement, and create brand awareness for your business.
What Types of Ads are Available?
There are plenty of different options to choose from when it comes to Facebook ads. It is important to use the format that will work best for what you are advertising. For example, if you want to advertise several products at once, a carousel format is a great choice. You can also create a video, slideshow, or just use a single photo. Your ads also allow you to determine your target audience. You can target a specific demographic, or keep it simple and target your email lists. Facebook ads give you the freedom to create your ads your own way to best reflect your business.
To start using Facebook ads, you will first want to create a business page, if you have not already done so. Then, you can upload your email marketing list to create an audience to target with your ads. To make your ad stand out, you should come up with a theme or goal. For example, if there is a holiday coming up, you can centralize your ads around it. After this, you should find content to put in the ad that reflects your business, skills, and objective. You will want to choose a landing page to drive your traffic to as well. This ensures that your audience gets where you want them to go. Lastly, decide on a budget for your ad campaign. Test your ads out first at $5 to $10 a day until you start seeing the results you are looking for.
Facebook ads are a great tool to drive new business or engagement for your company. You do not need to invest much time to learn how to effectively use them, however, the more you dive into them, the better your results will be. Now is the perfect time to be diving deeper into Facebook ads, especially as they roll out new features on platforms like Instagram, Messenger, and the audience network.
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About the Author: Sam DiStefano, Artsy Couture
Sam is the marketing intern at Artsy Couture. Sam graduated from Goucher College, where he studied English and Communications. He lives in Baltimore, Maryland, where he loves being outside, hiking, and enjoying the local food scene that Baltimore has to offer.
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