For full-service photography studios, it’s just as important to “sell” your imagery as it is to persuade future clients to invest in beautiful, tangible products. Since more and more photographers are being discovered on Instagram, there are tons of opportunities to create demand for prints, albums, and wall decor items even before your clients contact you.
Here are our favorite tips and tricks for capturing great product photos that are perfect for Instagram:
Try a flat lay photograph.
A flat lay photograph is a carefully arranged picture shot from a bird’s-eye view (like the one shown below). The keys to making it work are choosing a clean background, bringing in additional props with purpose, and maintaining a unifying color theme.
Identify a color that resonates with your brand within the featured photographs. Then, craft your flat lay scene around that color family.
Use natural light.
Not only will the bright light catch the eye of the client casually scrolling through their feed, but it will also capture the details of your product that truly set it apart! Make sure you’re positioned correctly, as well, so you don’t cast awkward shadows onto your shot.
Hone in on the details.
If you pride yourself on the craftsmanship and permanence of your products, make sure you share detailed photos on your feed.
For instance, before hiring a professional photographer, most clients don’t have any idea what a professional Photo Album looks like, or why they should buy one. By capturing the unique, lay flat pages and the suppleness of the leather covers, potential clients can truly understand the value of what you’re offering.
Put your best work out there.
You post your very favorite photos from sessions and events on your Instagram feed. Make sure the work featured in your products is just as spectacular!
Create a folder full of all of your favorite images, and use it to create a portfolio of studio samples. Photograph each one in detail, and refresh them every year to keep them up to date.
Capture your clients’ first experience with their finished products.
The first time that a photography clients holds their precious photo memories in their hands is an absolutely priceless moment. Ask if they mind being featured in a “reveal” photo, which will show them interacting with their prints, albums, or canvas.
This is the perfect time to capture the true meaning of photography: to preserve life’s best moments forever. By visually demonstrating the value of your services, your future clients will start looking forward to their own reveal, and the inquiries will start pouring in!
What are your tried and true tips for showcasing products on Instagram? Share them in the comments below!