Professional photographers face many of the same digital marketing challenges that other businesses encounter — and then some. Competition is plentiful and time is critical for staying up to date with online best practices, especially SEO. One topic of recent concern has been how to optimize website photos to return more fruitful search results organically.
But you can’t ignore search engine optimization if you want to grow awareness of your business, attract new clients, and increase revenue. For your website and your images to appear in online searches, SEO is a must. Although SEO is a complicated discipline requiring specialized expertise to bring optimal results, you can take some steps on your own to improve your photography website’s online visibility. Here are Three Image SEO Tips for Photographers