“Client retention.” “Repeat customers.” You hear the buzzwords all the time, but are you actually doing enough to ensure that your photography clients come back for seconds?
Not only are your past customers ideal for your business, but they have also overcome all of the hurdles placed between a potential client and their photographer (like competition, price range, or style).
Client acquisition can be costly and time-consuming, not to mention all the time spent educating and coordinating with a first time customer. Working with a client more than once makes sense for your bottom line AND saves you valuable time.
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